Practice Management 201: Expanding Your Practice: What You Need to Know to Ensure Success

Friday, November 6, 2009
1:00 p.m.–5:00 p.m.
CME Credits: 3.5

Program Director: Orly Avitzur, MD, MBA, FAAN / Tarrytown, NY

Program Description

Could your neurology practice need an overhaul? Those who stay competitive in today's market constantly reevaluate their practice design. If you're still practicing the way you did 20 years ago, you may need a wake-up call. Even if your waiting room is full and your appointment waiting time is lengthy, if you aren't looking at the numbers, you may be making poor decisions.

This course is an extension of the popular Annual Meeting Practice Survival course. Expert faculty has over 75 years of management experience with expertise in accounting, business, and employee management. Participants will learn how to determine when to add new services, how to best integrate new providers, which added service makes the most sense, and how to effectively market your practice once you've expanded. Best of breed examples will be provided and success stories shared.

Learning Objectives

As an attendee, you should learn from real life examples of expansion successes and failures: what works well and what doesn't; discover how financial projections are used to avoid investment disasters; learn how to use a new associate, physician assistant or nurse practitioner to maximize productivity; be able to select from a menu of potential practice expansion ideas; and discover how to market your new service tastefully using traditional techniques as well as new tools including practice websites, blogs and podcasts.

Recommended Audience

Practitioners, Fellows, Residents, and Practice Administrators

Core Competencies

Systems-Based Practice, Practice-Based Learning and Improvement, Interpersonal and Communication Skills

Program and Faculty

Marketing Your Practice: How to Use Successful Traditional Methods and Incorporate New Technologies Orly Avitzur, MD, MBA, FAAN,
Tarrytown, NY
Evaluating Opportunities to Grow Your Practice William S. Henderson, FACMPE,
Albany, NY
Looking at the Numbers Part I: How to Determine When to Add New Services or Additional Personnel

Looking at the Numbers Part II: How to Select the Right Compensation Model
Bruce Sigsbee, MD, FAAN,
Rockport, ME
How to Restructure When Adding New Associates, Providers, or Technicians Neil A. Busis, MD, FAAN,
Pattsburgh, PA
Panel Discussion Faculty