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EMBARGOED FOR RELEASE UNTIL 1 PM ET, June 18, 2013

Protect Your Brain: Free Bike Helmets Available This Saturday in Minneapolis Mill District

Event Coincides with Mayor Rybak’s Proclamation of “Brain Health Awareness Day”

Minneapolis

***MEDIA ALERT***
WHAT: FREE Bike Helmet Giveaway by the American Academy of Neurology (AAN), American Brain Foundation
WHERE: Mill City Farmers Market on Chicago Mall, Minneapolis, between Guthrie Theater and Mill City Museum
WHEN: Saturday, June 22, 2013, 8:00 a.m. to 1:00 p.m.
PHOTO/VIDEO/INTERVIEW OPPORTUNITIES:
  • AAN and the American Brain Foundation staff will hand out and fit 1,000 free bike helmets starting at 8:00 a.m.
  • A neurologist will be available for interview regarding helmet safety and concussion
  • Caitlin Compton Gregg and Brian Gregg, two local skiers in training for the 2014 Olympics will be available for interview regarding helmet use
  • Cooking demonstrations for healthy brain food begin at 10:00 a.m.
In an effort to raise awareness and prevent head injuries in Minnesota, the American Academy of Neurology and its foundation, the American Brain Foundation, will give away 1,000 free bike helmets to adults and children at the Mill City Farmers Market on Saturday, June 22, 2013.

“The Academy is the world’s trusted authority on preventing, diagnosing, managing and treating concussion. This bike helmet giveaway is an important way we support our own community in hopes of preventing head injuries locally,” said Catherine M. Rydell, CAE, Executive Director and CEO of the American Academy of Neurology. “We encourage Minnesotans to visit the Mill City Farmers Market this Saturday, receive a free bike helmet, and learn why it’s important to protect and maintain a healthy brain.”

Minneapolis Mayor R.T. Rybak also proclaimed Saturday Brain Health Awareness Day in the city to raise awareness of brain disease and the importance of supporting research to find cures. “As an avid biker, I believe that wearing a helmet is key in protecting your brain. Our hope is that Minnesotans will take this simple step in maintaining their brain health.”

As part of Saturday’s celebration, the Mill City Farmers Market will present a cooking demonstration on healthy brain food as a part of “Mill City Cooks in the Kitchen” with Chef Heather Hartman at 10:00 a.m.

The helmets will be given away as part of a larger commitment by the AAN and the American Brain Foundation to donate 2,500 helmets in Minnesota this year. Attendees should arrive early as quantities are limited.

The largest trade association in Minnesota, the American Academy of Neurology recently built its new headquarters at Chicago Avenue and 2nd Street, across from the Mill City Farmers Market.

To learn more about concussion, please visit www.aan.com/concussion.

The American Brain Foundation, the foundation of the American Academy of Neurology, supports vital research and education to discover causes, improved treatments, and cures for brain and other nervous system diseases. Learn more at www.CureBrainDisease.org or find us on Facebook, Twitter, Google+ and YouTube.

Mill City Farmers Market inspires and nurtures a healthy community by building a local, sustainable and organic food economy in a vibrant, educational marketplace. Their vision is to be a nationally recognized marketplace model that connects, educates and empowers a community to support a healthy, sustainable food system to contribute to the success of local food growers and producers. Learn more at www.millcityfarmersmarket.org.

The American Academy of Neurology, an association of more than 26,000 neurologists and neuroscience professionals, is dedicated to promoting the highest quality patient-centered neurologic care. A neurologist is a doctor with specialized training in diagnosing, treating and managing disorders of the brain and nervous system such as Alzheimer’s disease, stroke, migraine, multiple sclerosis, brain injury, Parkinson’s disease and epilepsy. For more information about the American Academy of Neurology, visit http://www.aan.com or find us on Facebook, Twitter, Google+ and YouTube. The American Brain Foundation, the foundation of the American Academy of Neurology, supports vital research and education to discover causes, improved treatments, and cures for brain and other nervous system diseases. Learn more atwww.CureBrainDisease.org or find us on Facebook, Twitter, Google+ and YouTube. Mill City Farmers Market inspires and nurtures a healthy community by building a local, sustainable and organic food economy in a vibrant, educational marketplace. Their vision is to be a nationally recognized marketplace model that connects, educates and empowers a community to support a healthy, sustainable food system to contribute to the success of local food growers and producers. Learn more at www.millcityfarmersmarket.org.


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