EMBARGOED FOR RELEASE UNTIL 4 PM ET, June 21, 2018
FREE Bike Helmet Giveaway in Minneapolis
#ProtectYourBrain
WHAT: -
Free Bike Helmet Giveaway hosted by the American Academy of Neurology (AAN) WHERE: Mill City Farmers Market on Chicago Mall, Minneapolis, between Guthrie Theater and Mill City Museum WHEN: Saturday, June 23, 2018, 8:00 a.m. to 1:00 p.m. Arrive early as quantities are limited. PHOTO/VIDEO OPPORTUNITIES: • AAN staff will fit and give away 1,000 free bike helmets to the public starting at 8:00 a.m. • Visitors can take pictures with their helmets in a social media photo booth. • The AAN-hosted piano from Pianos on Parade will be on-site, available for the public to play. • Mill City Farmers Market healthy brain food cooking demonstration will be at 10:30 a.m. MINNEAPOLIS – For the seventh consecutive year, the American Academy of Neurology (AAN) will be giving away 1,000 bike helmets to children and adults on Saturday, June 23, 2018, at the AAN headquarters and in conjunction with the Mill City Farmers Market themed day focusing on healthy brain foods. The free bike helmet giveaway is designed to raise awareness of and help prevent head injuries in Minnesota. It will take place between 8:00 a.m. and 1:00 p.m. Attendees are encouraged to arrive early as quantities are limited. “The AAN Bike Helmet Giveaway is an important way to support our local community and help prevent head injuries,” said Catherine M. Rydell, CAE, Executive Director and CEO of the American Academy of Neurology. “We want to encourage everyone to protect their brain as they enjoy their favorite recreational activities this summer.” In acknowledgement of the day, Minneapolis Mayor Jacob Frey has proclaimed Saturday, June 23, 2018, Brain Health Awareness Day in the city. Attendees will be able to sign up for a free subscription to the American Academy of Neurology’s popular magazine, Brain & LifeTM. The magazine and website are excellent resources for people with neurologic disorders, caregivers, and anyone interested in brain health. You can follow the bike helmet giveaway on Facebook, Twitter and Instagram (@BrainandLifeMag) using #ProtectYourBrain and #FreeBikeHelmets. Rounding out the fun, the AAN is hosting a piano through Pianos on Parade, a summer program from the Minneapolis Downtown Council. Uniquely designed pianos are placed throughout downtown in June, offering residents and visitors the opportunity to take part in impromptu concerts. Music is sometimes used as supplemental therapy along with traditional treatments for neurologic disorders such as Parkinson’s disease and dementia. The piano is placed in the sensory garden area in front of the AAN headquarters for the public to play every day from 8:00 a.m. to 9:00 p.m. until June 30, 2018. To extend its impact on Minnesotans’ brain health, the AAN has donated an additional 1,000 helmets to the Minneapolis Police Department Bike Cops for Kids, St. Paul-Ramsey County Public Health, Extended Learning Summer School/MPS, Nice Ride, Brain Injury Alliance Minnesota and Hennepin County Health Care for the Homeless. The American Academy of Neurology headquarters is located at Chicago Avenue and 2nd Street, across from the Mill City Farmers Market. Learn more about concussion and brain health at BrainandLife.org, the American Academy of Neurology’s patient and caregiver website and online home of Brain & Life, a free magazine focused on the intersection of neurologic disease and brain health. About the American Academy of Neurology The American Academy of Neurology is the world's largest association of neurologists and neuroscience professionals, with 34,000 members. The AAN is dedicated to promoting the highest quality patient-centered neurologic care. A neurologist is a doctor with specialized training in diagnosing, treating and managing disorders of the brain and nervous system such as Alzheimer's disease, stroke, migraine, multiple sclerosis, concussion, Parkinson's disease and epilepsy. For more information about the American Academy of Neurology, visit www.aan.com or find us on Facebook, Twitter, Google+ and YouTube.